The bottom line is that your website must be searchable by search engines. Unfortunately, many sites are not designed to fully take advantage of how search engine robots search and weight keywords that people are searching on. Even worse, the construction of some websites can actively discourage a search engine from doing its job properly.
Avanza Search Performance is able to optimise your website in various ways in order for it to rank well when a user enters a key search terms into a search engine. By inserting relevant keywords at strategic places in the webpage source code, increasing key word density in text and and applying appropriate emphasis such as headings to existing keywords, a website can optimised to ensure that it is pushed up the Search Engine Ranking Page (SERP).
While a lot of the search engine optimisation is un-noticeable, text work needs to be conducted skilfully so that the site still reads well for the viewer.
